Malvaceae: imposing woody biennial to 3m tall, and covered in starry hairs. Favours rocky ground near the coast, often near seabird colonies. The flowers are around 5cm across, dark-veined pinkish-purple petals, in terminal clusters, flowering from June-September. Locally common on Western coasts of Britain South and Western Ireland. Native to Coastal regions of Europe, including Britain, Mediterranean and North Africa.
The young leaves can be eaten raw or cooked, they have a mild flavour, but the leaves are dry and hairy and not that agreeable in quantity on their own. They can be used as part of a chopped mixed salad.
A poultice made from the leaves is used to treat sprains.
The flowers are visited by bees as they offer both nectar and pollen.
An easily grown plant, succeeding in any ordinary garden soil in sun or partial shade. Prefers a light well-drained moderately fertile soil in full sun. Sow seeds in late summer. The seed should germinate within 4 weeks.